Marketing Mix for Beats by Dr. Dre Essay

merchandising MIXA. PRODUCT Dr. Dre beat ups is a company that creates high-end quality headphones. Its products seize listeners a full melody get with the capability of producing the songs as played from professional recording studios. Their target market isTeens the youthfulness with allowances to spend on the latest gadgets. The extension Y, the people under this category be those who atomic number 18 all about whats new, trendy, and value brand names.Tag-line People argonnt hearing all the music Dr. Dre crossways beHeadphonesEarphonesSpeakers Special Products founded inHTC Phones ( Its inherent audio system Dr. beat generation Earphones) HP Laptops ( Audio of PCs and Monitors)Chrysler Cars (Car audio system)-CompetitorsJay-Z in alliance with Skull Candy for RocNations Aviator headphones. Ludacris in partnership with Signeo for Soul by Ludacris50cent in partnership with SMS for SYNC/ SMA Audio 50B. PRICE Products ranges from $199 $699. Its top-end pricing are deter mined from the quality materials used for the finishing product accompanied by a refined packaging. Beats used asimilar price strategy of appleS withprice skimming wherein they gear up the price of the product high upon come in the market before competitors show up.C. present They manufacture their products - send to prescribedly selected distributors per realm/Country - send to official retailers of render/Country.12 Verified retailers of Dr. Dre Beats in PhilippinesAbensonAmbassadorAstroplusAutomatic CenterCebu go Citydigital HubGadgets in panachePowerMac CenterSavers Digital Hub Appliance DepotSM Appliance, Inc. pound Products can alike be bought from Dr. Dre Beats official web-site and web-sites of official retailers.D. forward motion Beats by Dr. Dre has proved their in force(p) promotion by advertisements in commercials, music videos, and the world wide web media (Facebook, Twitter, Tumblr, etc.) endorsements from commonplace celebrities, iconic musicians, and e ven athletes. From their successful promotions Beats are branded not near as quality headphones but also as fashion accessories.E. PEOPLE The foundersDr. Dre far-famed modern music artist.Jimmy Lovine- storied producer of artists.Luke Wood- known as a musician, producer, and songwriter. People behindMonster argument Sound Technology- audio company who are known for producing quality but price HDMI cables. Robert Brunner former design executive for Apple.F. treatWhat can be found in Beats by Dr. Dres official web-siteCustomer service/ Contact details.Product Manuals.Safe Buying Guide (to neutralise buying of fraud products).Authorized Retailers (to palpate stores that legally sell legit products). tout ensemble round the Company and the People behind it.All available products.Policies Private and Return Policies.Sourceshttp//ph.beatsbydre.com/ keep going/authorized-retailers,en_PH,pg.html http//business.time.com/2013/01/16/how-dr-dre-made-300-headphones-a-must-have-access ory/ http//ph.beatsbydre.com/on/demandware.store/Sites-beats-Intl-Site/en_PH/Default-Start http//monstercable2011.blogspot.com/